Here’s an issue every marketer should think about. It implicates photographers, videographers, and event managers. Guests are culpable, too. What is the protocol for the photos, tweets and videos people post during and after events? Is it allowable? Legal? Do you need a model release? What is ethical and courteous to post, and who owns the resulting materials?
Here’s an issue every marketer should think about. It implicates photographers, videographers, and event managers. Guests are culpable, too. What is the protocol for the photos, tweets and videos people post during and after events? Is it allowable? Legal? Do you need a model release? What is ethical and courteous to post, and who owns the resulting materials?
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